When Margarete Steiff created the world’s first soft toy in 1880, little did she realise the enormity of the gift that she was giving to children everywhere. In 1902, her nephew Richard designed the company’s signature invention - the teddy bear! Now, in the summer of 2017, a new exciting development arrives from the very same buildings in Giengen, Germany, where the world’s first teddy bear was born. The company’s new ‘Soft Cuddly Friends’ embrace all the ingredients that made Steiff famous – ultra-high quality materials, intricate hand craftsmanship, and the famous ‘Button in Ear’ – in a fresh new collection of contemporary styles designed to appeal to today’s children.
Steiff has always devoted itself to making the very best soft toys for children and embracing innovation imagination and perfection. As Margarete Steiff said: ‘For children, only the best is good enough.’
Still renowned for creating unrivalled ‘life like’ animals, Steiff are thrilled to add this extra dimension of playful characters that are sure to become friends for life. Soft as soft can be, always ready for the biggest cuddle possible, the new kids in town are guaranteed to be a big hit with children of all ages. They’re destined to become a child’s most cherished companions, day in and day out.
This new range is, of course, machine washable and manufactured to the highest standard. But what will surprise you is the pricing that accompanies this fabulous new collection.
Soft and cuddly friends are available in many designs and in three sizes. A full range of gift boxing is available plus floor and shelf displays.
The story of Steiff is full of adventure, ambition and innovation, lavish with romance, nostalgia and childhood dreams. It is the story of a company responsible for the unequalled popularity of the teddy bear, the world’s most favourite soft toy. Over 100 years later and the popularity of Steiff has spread the entire globe and grabbed International headlines as antique bears, made of traditional mohair and firmly filled with wool, set world record prices at auction.
Proud of their heritage yet forward-looking and venturesome, Steiff never stops chasing dreams. After all, just what would bedtime be like if there were no cuddly friends to snuggle up to? Unimaginable!